Find the hidden leaks costing your business money.
Every week, jobs and leads slip away before anyone ever calls you — a slow website, a competitor ranking above you, a missing review. We find exactly where it's happening and hand you a short list of fixes that bring the work back in.
More calls · more booked jobs · less time wrestling with marketing
Twelve places your business loses money online.
Most owners are leaking leads in two or three spots they can't see. We check all twelve and show you which ones to plug first.
WEIGHTED FOR YOUR TRADE — NOT A GENERIC CHECKLIST.
The 5-Second Test
New visitors decide in seconds whether you look worth a call. Fumble that moment and the lead is gone.
Searches You're Missing
The 'near me' and service searches your customers type — and the jobs going to whoever shows up instead of you.
Map & Local Listings
If you're hard to find on Google Maps and directories, nearby customers are calling a competitor by default.
Social Proof Check
What your social accounts tell a cautious customer about whether you're active, trustworthy, and worth hiring.
Where Leads Slip Away
The exact step where interested people give up before they ever call, message, or book you.
Competitor Comparison
A side-by-side look at your top three — and the openings where you can win work back from them.
Reviews & Trust
How your reviews and reputation hold up at the moment someone decides whether to trust you with the job.
Mobile Experience
Most customers find you on their phone. If your site is clumsy on a small screen, they're gone before you know they existed.
Contact & Booking Friction
Buried phone numbers, long forms, no easy way to book — every extra step quietly costs you jobs.
Outdated & Broken Info
Wrong hours, dead links, old prices — small errors that make customers doubt you and call someone else.
Clear Message Check
Whether a visitor instantly gets what you do and why to pick you — or quietly clicks away confused.
Speed & Performance
Slow pages cost you customers and Google ranking. We grade the speed scores that drive both.
No jargon. Just where the money's leaking — and what to do.
You get a clean PDF in plain English: a score for where you stand now, the leaks costing you the most, and the exact moves to make over your next 90 days — then a re-score that shows what moved.
- A clear score for each area — no vague advice
- Your biggest leaks ranked by what they're costing you
- Where competitors are beating you, and how to catch up
- 01. Add missing 'near me' local signals
- 02. Fix 5-second mobile load time
- 03. Claim unclaimed maps listing
Built for the owner wearing every hat.
If marketing has been "the thing I'll get to next week" for a year, this report is for you.
Trades & contractors
Plumbers, electricians, builders, HVAC — booked solid one month, too quiet the next.
Local shops & services
Storefronts and local services that live or die by who finds them first.
Solo operators
One-person businesses who can't afford to waste a month on the wrong fix.
Owners wearing every hat
You're the sales team, the marketing department, and the one on the tools.
Four steps. Measured results.
Tell us about your business
A short form: your business, your goals, and your competitors.
Pay securely
One-time $497 through Stripe. Your receipt is instant.
Get your report + review call
Your scored report lands the same day. Then we walk through it together on a 45-minute call — what matters, what doesn't, and what to fix first.
Re-score against the same benchmark
Work the 90-day plan, then we re-score every leak point so you can see exactly what moved.
Strategy from someone who's actually run the business.
Smart Digital Moves was created by Michelle Kavanaugh — a business consultant, marketing strategist, and digital tools advocate who helps small business owners make smarter decisions without getting overwhelmed by technology.
Michelle works with owners who are busy running the day-to-day and need simple, practical guidance that connects marketing, digital presence, and growth. Her approach is clear, honest, and focused on what to do next.
Connect on LinkedInFrequently asked
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Find the leaks. Win back the work.
For $497, see exactly where your business is losing leads and money — then walk through it on a 45-minute call, work the 90-day plan, and get re-scored at day 90 so you can see what moved.